In the two sessions in 2016, Premier Li Keqiang, on behalf of the State Council, delivered a government work report to the Fourth Session of the Twelfth National People's Congress. There are many new words in the article, among which the "craftsman spirit" has aroused the resonance of many entrepreneurs. Especially manufacturing entrepreneurs. The "craftsman spirit" also points out a new direction for sanitary ware companies that want to enhance the brand value of sanitary ware.

  China's sanitary ware industry started late, and domestic high-end brands are almost all foreign brands. Domestic sanitary ware companies are mixed with different scales, and sanitary ware products are uneven. With the domestic macroeconomic regulation, overcapacity has caused many sanitary ware companies to close down. Closed, the surviving sanitary ware companies found that branding in the sanitary ware industry has become a general trend. The brand value of sanitary ware is the foundation for the survival of sanitary ware companies. Sanitary ware companies are paying more and more attention to the value of sanitary ware brands. Brand marketing teams of many sanitary ware companies have been established and various advertisements have been launched. Although there are many effects, with the addition of peers, marketing has less and less promotion of the value of the brand. How to improve the brand value of sanitary ware, many people in the industry have realized that sanitary ware companies should return to products, and the "craftsman spirit" proves this bright road.

  China's steel industry produces more than 800 million tons of crude steel per year, but it cannot make free-cutting stainless steel for ballpoint pen beads; my country has a history of forging kitchen knives for thousands of years, but due to low quality, the high-end kitchen knives market is now basically dominated by foreign goods . The pen ball and the kitchen knife, "one art and one martial art", together put forward a heavy proposition to the steel power.

  In an article discussing my country’s scientific research system, Lu Ke, a member of the National Committee of the Chinese People’s Political Consultative Conference and an academician of the Chinese Academy of Sciences, said without worries that my country’s academic papers in the field of materials rank first in the world, but from the key materials of high-speed rail to the daily use of kitchen knives. All rely heavily on imports.

  The market price of a high-quality German imported kitchen knife can be as high as several thousand yuan, while ordinary domestic kitchen knives are generally only tens of yuan, which reflects the disadvantages of our country's kitchen knives in terms of quality and brand. China is the country that produces the most ballpoint pens in the world, but it cannot produce the free-cutting stainless steel used to produce ballpoint pen beads; and the steel industry has almost lost money in recent years. Friends familiar with the material industry know that China has a large share of high-end special steel. Rely on imports.

  The whole news about the steel industry is that steel is cheaper than cabbage, but the steel market is not much less, only the demand for crude steel. The steel industry is just a microcosm of many industries in China. Made in China has only increased the volume of Chinese products, and the quality and technical content have not improved much. The sanitary ware industry is a typical example. Some sanitary ware products are very homogenized. One reason is that most sanitary ware products have low technical content and are easy to be copied. Another reason is that the so-called original creators work and use materials. The failure to achieve a certain level and the lack of "craftsman spirit" gave counterfeiters an opportunity to seize the market.

  The government work report of the two sessions this year proposed: encourage enterprises to develop personalized customization and flexible production, cultivate the spirit of craftsmanship for excellence, increase varieties, improve quality, and create brands. At present, my country's manufacturing industry still has problems such as large but not strong, low-grade products as a whole, and weak independent innovation capabilities. To change from a "manufacturing country" to a "manufacturing power" and from "Made in China" to "Intelligent Manufacturing in China", it is especially necessary to cultivate and promote the "craftsman spirit."

  There is a product first and then a brand. Although the value of a brand is not entirely determined by the quality of the product, the quality of the product determines the life and death of the brand. There are many cases in the sanitary ware industry. There are three main factors affecting product quality, materials, processes and design. Domestic sanitary ware companies are not doing well enough in these three aspects. Many sanitary ware companies still produce family workshops, and the design is almost nothing novel. The domestic sanitary ware industry design has always been ignored. Many of them are imitated, copycats, and the craftsmanship is extensive, and they are rarely produced in accordance with the fine standards of industrialization. The sanitary ware products produced in this way are rarely qualified. When consumers encounter such products, they will naturally make judgments on the corresponding brand, and basically will not buy it again, and will prevent relatives and friends from buying products of the brand. . So many sanitary ware companies have closed down. Therefore, poor product quality will lead to the demise of the brand. Similarly, many sanitary ware brands have developed into major brands because of their good product quality. For example, the stainless steel bathroom cabinet products in the bathroom cabinet industry have been developed for about ten years, and only companies that insist on making good products survive, and eventually they also become brands. That's the case with Bonnie Topmei.