How much longer will it take for Chinese bathroom fixture brands to rise to prominence?
Release Date:
2021-07-29 15:17
How much longer will it take for Chinese bathroom fixture brands to rise to prominence?
China’s sanitary ware industry has now been in development for more than two decades, during which numerous homegrown national brands have emerged. These brands are currently experiencing rapid growth and are beginning to make their mark on the international stage.
However, just as the industry is generally optimistic about China’s bathroom fixtures, a discordant voice has emerged: Chinese bathroom sanitary ware is nothing but a massive counterfeit!
This voice belongs to a returnee who says that, after comparing foreign and domestic bathroom fixture brands, he was deeply disappointed: Chinese bathroom fixtures—whether in terms of style, design, or technology—are nothing but knockoffs!
For a time, the bathroom fixtures industry was thrown into turmoil!
That said, Chinese bathroom fixture brands are by no means as poor as this returnee claims. Domestically, homegrown brands such as Ausman and Gold Medal are steadily expanding their global presence, both in terms of product quality and marketing strategies. Nevertheless, the returnee’s disparaging remarks about “copycat” practices do have some factual basis.
Counterfeit products are nothing to fear; they are an unfortunate byproduct of low profit margins and high production costs. As technology advances and market channels expand, the prevalence of counterfeiting will naturally decline. After all, every company aspires to build a globally recognized brand. The rise of China’s sanitary ware industry is both the prevailing trend and the inevitable path forward—otherwise, it risks being labeled by overseas returnees as a “massive counterfeit operation.” But where exactly lies the road to this rise for China’s sanitary ware sector?
By examining the development trajectories of both domestic and international brands, we have identified the following key directions for future development:
Technological innovation is fundamental:
As mentioned earlier, counterfeit and imitation products are an unfortunate byproduct of low profit margins and high production costs, yet they are deeply resented by consumers. The only way to reverse this trend is through technological innovation: adopting cutting-edge international technologies and developing new manufacturing processes. This is something that all companies in the sanitary ware industry must prioritize.
Environmental protection is an essential feature of future products:
Among domestic bathroom fixture brands, BNITM is undoubtedly a leader in eco-friendly bathroom fixtures. The stainless steel laundry cabinets, balcony laundry cabinets, stainless steel shower rooms, and shower screens produced by BNITM are all made of stainless steel, which is recognized as an environmentally friendly material that can be recycled.
Online marketing is a sales assistant:
For a product to gain market traction, in addition to its superior quality, it also needs a certain level of brand awareness. After all, what good is an excellent product if no one knows it exists?
Thus, online marketing came into our view. Looking at foreign bathroom brands, online marketing has been used for a long time and has already reached a mature stage. In contrast, domestic bathroom fixture brands are still in the early stages of online marketing. However, some brands have already ventured into online marketing with the help of professional agencies and achieved good results. BNITM is one of the earliest bathroom fixture brands to enter online marketing.
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