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The prospects of O2O in the building materials sanitary industry

The prospects of O2O in the building materials sanitary industry

  • Categories:Industry News
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  • Time of issue:2021-07-29
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(Summary description)One model that has become very popular on the Internet recently is the O2O model. In the face of the current increase in terminal physical store costs, the downward pressure on the economy has increased, consumer demand has decreased, and there are more and more peers. The building materials sanitary ware industry has also begun to turn its attention to the Internet. The previous e-commerce model is obviously not suitable for the building materials sanitary ware industry. What about the new O2O model?

The prospects of O2O in the building materials sanitary industry

(Summary description)One model that has become very popular on the Internet recently is the O2O model. In the face of the current increase in terminal physical store costs, the downward pressure on the economy has increased, consumer demand has decreased, and there are more and more peers. The building materials sanitary ware industry has also begun to turn its attention to the Internet. The previous e-commerce model is obviously not suitable for the building materials sanitary ware industry. What about the new O2O model?

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2021-07-29 15:17
  • Views:
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The prospects of O2O in the building materials sanitary industry
 
   

One model that has become very popular on the Internet recently is the O2O model. In the face of the current increase in terminal physical store costs, the downward pressure on the economy has increased, consumer demand has decreased, and there are more and more peers. The building materials sanitary ware industry has also begun to turn its attention to the Internet. The previous e-commerce model is obviously not suitable for the building materials sanitary ware industry. What about the new O2O model?

 

O2O stands for Online To Offline (online to offline/online to offline), which refers to the combination of offline business opportunities with the Internet to make the Internet a platform for offline transactions. This concept originated in the United States. The concept of O2O is very broad, which can involve both online and offline, and can be commonly referred to as O2O. In fact, the O2O model has begun to appear as early as the rise of group buying websites, but consumers are more familiar with the concept of group buying. Group buying products are temporary promotions. On O2O websites, as long as the website and the merchant continue to cooperate, the merchant’s Commodities will continue to be "promotional". O2O merchants all have offline physical stores, while merchants in the group buying model are not necessarily.

 

The O2O e-commerce model requires five elements: independent online shopping malls, national-level authoritative industry credible website certification, online online advertising marketing promotion, comprehensive social media and customer online interaction, online and offline integrated membership marketing system. A company can have both online malls and offline physical stores, and the online mall and offline physical stores have the same price for all categories, which can be called O2O; this model can basically meet the conditions in the building materials and sanitary ware industry.

 

The building materials sanitary ware industry has always been a merchant franchise store model, which allows consumers to buy sanitary ware products only at the terminal store, and the after-sales service is also in charge of the terminal store. Such an agent franchise model has been in the building materials sanitary ware industry for a long time. Nowadays, this business model in the Internet age has faced great challenges. High investment in terminal stores, changes in the external market environment, and advances in the e-commerce industry. Different consumers from the past.

 

Sanitary ware industry does not have e-commerce, but negative news continues. Sanitary ware manufacturers have not benefited. Instead, they have offended dealers who have cooperated for many years and made consumers dissatisfied. The reasons for this are three aspects, high logistics costs. Sanitary ware products require professional after-sales service and consumers have poor shopping experience. There is still a gap between the pictures and the actual products. The most typical products are bathroom cabinets, simple shower rooms, and laundry cabinets, which require professional installation. For example, consumers of stainless steel bathroom cabinet products are easily deceived by unscrupulous merchants, and the materials are washed in order. In short, the overall e-commerce of the sanitary ware industry has failed.

 

The emergence of the O2O model has made many people in the building materials and bathroom industry shout that they are tailor-made for the bathroom industry. Solving the contradiction between manufacturers and distributors, but also able to open up new sales channels. In the past two years, many large-scale building materials and sanitary ware companies have tried this new business model. Although there have been no major achievements, it has given many companies a direction.

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