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Brand News

Enhancing the Brand Value of Bathroom Fixtures: Insights from the Two Sessions’ Emphasis on “Craftsmanship”

China’s bathroom fixtures and sanitary ware industry started relatively late, and domestic high-end brands are almost entirely foreign-owned. The domestic market is characterized by a mixed bag of companies of varying sizes, with widely inconsistent product quality. Following macroeconomic adjustments in China, overcapacity led to the closure of many bathroom fixture manufacturers. Those that survived have come to recognize that brand-building has become an inevitable trend in the industry.

2021/07/29

The 21st China Chengdu Construction Expo will open on April 15.

The 21st China (Chengdu) Building and Decoration Materials Expo will be grandly held from April 15 to 17, 2021, at the China Western International Expo City. As the largest home-furnishing and construction-materials exhibition in central and western China, the event will bring together more than 1,600 exhibitors, attract over 110,000 visitor attendances, showcase more than 30,000 new products, and feature over 30 industry events.

2021/07/29

The Prospects for O2O in the Building Materials and Bathroom Fixtures Industry

One of the hottest models on the internet lately is the O2O model. With rising costs for brick-and-mortar stores, mounting economic downturn pressures, declining consumer demand, and increasing competition from more and more players in the market, the building materials and bathroom fixtures industry is also turning its attention to the internet. The earlier e-commerce model clearly wasn’t well suited to this sector—so how will the new O2O model fare?

2021/07/29

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