At present, the rapid development of bathroom cabinet e-commerce has posed a considerable threat to physical stores. Many bathroom cabinet dealers are in panic for fear of being replaced by e-commerce. In fact, this is a bit unfounded. Facing the powerful impact of e-commerce, as long as the bathroom cabinet physical store masters the correct business strategy, pinpoints the weaknesses of the e-commerce, exerts its own strengths, and works closely with the manufacturers, the manufacturers do not need to fear the challenges of the e-commerce at all.

1. Differentiated operation is the key

Just as in this world, you can't find two leaves that are exactly the same. For the current commercial retail market of bathroom cabinets, there are differences between e-commerce and physical stores. For the bathroom cabinet store, the biggest difference is that it is grounded and close to the user. In recent years, the reason why many owners of bathroom cabinet stores have "voiced", the key is that they did not find the survival and foundation of the bathroom cabinet store, but instead took the biggest shortcoming of the bathroom cabinet store-the product price. Attack the biggest advantage of e-commerce.

At present, the biggest problem for brick-and-mortar bathroom cabinet stores is not to compare low prices with e-commerce companies, but to compare “effective” terminal promotions and promotional activities with e-commerce services. Of course, if the owners of the bathroom cabinet store do not have the strength, they will not engage in successful terminal promotion activities. They only know that they are selling at low prices and they only know how to complain. Then, of course this day will be getting harder and harder. The biggest difference in bathroom cabinet physical stores lies in the promotion and promotion. One is to take the initiative to organize a field of community promotion. This kind of activity does not need to be too large, but it depends on the initiative of the owner of the bathroom cabinet store; the second is to participate in a large number of beneficial activities by manufacturers and agents. . Bathroom cabinet companies and distributors unite to engage in "large-scale benefits for the people" activities, enter different regions and markets, and help the manager of the bathroom cabinet entity.

2. Make every effort to "catch people"

Whether it is an e-commerce or a bathroom cabinet store, the essence of commercial competition is to grab people. People are the root of all business. Anyone who is willing to stop and listen to the introduction of activities is the beginning of all business. "Catch people" This is the biggest competitive bargaining chip for bathroom cabinet stores in the past few decades. You must know that when e-commerce uses a vain and ethereal network, consumes a lot of advertising and marketing expenses to attract users and consumers on the Internet, and often do not know what these users look like, the bathroom cabinet stores But they live among these consumers every day. "Catch people" not only simply keep people, let them listen to the introduction and promotion of sanitary ware dealers, but also need to convert these stopped people into their own passenger flow, and finally resolve it into the transaction rate. This requires bathroom cabinet manufacturers and distributors to work hard on product price packaging and product positioning!

3. Conduct "Activity Detonation"

For bathroom cabinet companies, detonation is not only the sales and profits it brings, but also the name and prestige of the physical store. So how can we realize the "event detonation" of the bathroom cabinet physical store going out. This is really easy said than done. Basically, the detonation of this kind of activity must be done before the e-commerce activity node, and the effect will be better. First of all, it is necessary to know in advance the price policy, event time, promotion model and detonation content of e-commerce and chain. Secondly, according to your own marketing team, carry out the activities in advance one week in advance, especially for community experience activities, dealers and manufacturers jointly organize large-scale activities, tap the resources of old customers, contact enterprises and institutions and other resources.

In this process, we must pay attention to careful and thoughtful division of labor. At the same time, one week before the event detonated, resources and strength should be concentrated to lock all target customers. By setting excellent benchmarks and role models, we have encouraged other teams to travel to all communities. From manufacturers, agents and distributors, the leaders continue to boost morale through continuous meetings, planning, summarization, improvement, and optimization. At the same time, all departments communicate in place to avoid accidents, and the on-site organization is orderly, so as to achieve the goal of detonating a regional market for an event and revitalize the differentiated competitiveness of the entire bathroom cabinet store.

In short, although e-commerce will affect the future development of the bathroom cabinet industry, it does not hinder the business of bathroom cabinet physical stores. As long as bathroom cabinet dealers understand how to recruit the store's business strategy and the manufacturers work together, there is no fear of e-commerce. As a large-scale sanitary ware product, distributors actually have a lot of advantages over e-commerce, because most bathroom cabinet factories do not have e-commerce channels at all. For example, Bonnettomei stainless steel bathroom cabinets are only sold in physical stores.